Susan Metcalf

Reference Librarian/Interim Liaison to the College of Business
Email: metcalf@email.wcu.edu
Phone:  (828) 227-3416 
Office:  125 Hunter Library

This guide is an introduction to research resources available to students and faculty in the Sales & Marketing program.

Use Getting Started to find definitions and background information from print and online dictionaries and encyclopedias.

Careers has links to different types of sales and marketing jobs that are available, including information on what kind of education is required, what the working conditions are, and salary data.

Find Books/Media provides links and tips for finding books, DVDs, and other material in the Library Catalog.

A list of databases funded by Hunter Library, Find Articles leads to top sources for scholarly and trade journals.

How Do I… links users to tools (such as RefWorks) and special services for off-campus students.

For specialized areas of Sales & Marketing, see the mini-guides on Advertising, Brands, Consumer Behavior, Demographics, Distribution, Retailing, and Selling.